Website Content Analysis Using Clickstream Data and Apriori Algorithm
نویسندگان
چکیده
منابع مشابه
Analyzing Website Choice Using Clickstream Data
This paper estimates demand for Internet portals using a clickstream data panel of 2654 users. It shows that familiar econometric methodologies used to study grocery store scanner data can be applied to analyze advertising-supported Internet markets using clickstream data. In particular, it applies the methodology of Guadagni and Little (1983) to better understand households’ Internet portal ch...
متن کاملPredicting Website Audience Demographics forWeb Advertising Targeting Using Multi-Website Clickstream Data
Several recent studies have explored the virtues of behavioral targeting and personalization for online advertising. In this paper, we add to this literature by proposing a cost-effective methodology for the prediction of demographic web site visitor profiles that can be used for web advertising targeting purposes. The methodology involves the transformation of web site visitors’ clickstream pa...
متن کاملEducational Data Mining using Improved Apriori Algorithm
Educational Data Mining (EDM) is an emerging interdisciplinary research area that deals with the development of methods to explore data originating in an educational context. EDM uses different computational approaches to analyze educational data in order to study educational questions. Different data mining techniques has been applied in this area. One of the most widely used techniques in EDM...
متن کاملModeling Online Browsing and Path Analysis Using Clickstream Data
Clickstream data provides information about the sequence of pages or the path viewed by users as they navigate a web site. We show how path information can be categorized and modeled using a dynamic multinomial probit model of web browsing. We estimate this model using data from a major online bookseller. Our results show that the memory component of the model is crucial in accurately predictin...
متن کاملAnalysis on Parallelization of Apriori Algorithm in Data Mining
Many algorithms are designed to analyse volumes of data automatically in an efficient way so that the users don’t have to look through that massive amount of data manually for generating various association rules among them. Apriori algorithm, which is the most famous and frequently used data mining algorithm. Our main focus is to parallelize the Apriori algorithm in such a new way that when we...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: TELKOMNIKA (Telecommunication Computing Electronics and Control)
سال: 2018
ISSN: 2302-9293,1693-6930
DOI: 10.12928/telkomnika.v16i5.7573